A design agency based in Australia that needed an updated website to position themselves within the digital market. The site re-design was a two team member collaboration involving card sorting, content auditing, user testing, personas, wireframing and prototyping.
I was part of a team and responsible for the design and experience strategy for the new site. My partner and I developed low fidelity specs based on the research results, collaborated in coding the final design and presented the final product.Various user testing, card sorting, user personas and content auditing were conducted to fully evaluate the audience and needs.I created frameworks and prototypes to share the vision, design principles and content strategy. This aided in growing ideas, collaboratively.
